Reason to be cheerful in January – National Hug Day, is on 21stJanuary! We believe that National Hug Day can’t come too soon with all the doom and gloom around these days. Buck the trend, spread the fun and dress your kids in huggable Villervalla tops, dresses, jackets and much more in soft, easy to care fabrics and bright colours. Quite simply they are happy clothes for happy children. We’d love to hear how you and your kids spend the day. Show your support by hugging those around you on the 21st. Huge hugs from us all at Impkids !