Our Brands


One of Sweden's leading brands, Villervalla childrenswear is a colourful and stylish range of clothes for babies, boys and girls, which lives up to the Scandinavian reputation for functional design.

Villervalla literally means a type of commotion. Children love experimenting and these  not-on-the-high-street designs will certainly cause a stir. Comfortable, high quality separates in bright plains and eye-catching patterns that are easy to mix and match for a unique look.  

We hope they will inspire you and your kids to let your imagination run riot when getting dressed!  Check out our Shop The Look section for ideas.

Impkids introduced Villervalla childrenswear to the UK and is thrilled to be their UK agent.


Hatley is a family-run company from Canada, which has been helping people get 'clothes to nature' with its cotton pyjamas and loungewear for over twenty years.

Hatley’s children's clothing uses vibrant and original designs inspired by nature and wildlife and is a perfect fit with Impkids' ethos that kids should be kids and their clothing, practical.

Hatley designs are now sold around the world, and the family ensures that Hatley stands for the same principles on which it started: family, good design, quality and of course, loads of laughs.