About Us

Hi and welcome to the world of Impkids!

My mission is to track down children’s clothes that tick all the practical boxes and also score high on style. So functional – but also funky and fun! 

As mum to a toddler, I know first hand that kids are by nature, active, inquisitive, mischievous creatures - little imps in fact! So they need clothes that are easy to get on and off. The kind that can be chucked in the washing machine time and time again and don’t lose their shape or colour. Great quality, pass-me-on items made from materials that are environmentally sound and ethically sourced. 

I am thrilled that we are the only UK stockists of Villlervalla- a brilliantly designed range of Swedish clothes for babies, boys and girls aged 0-8 that’s full of colour, charm and Scandinavian chic. Perfect for the playground, everyday schoolwear or a special occasion.

Wear it well and enjoy!

Liz Marsh - Founder Impkids